Positive Masculinity

Against violences

For several years, Bigwi Film Agency has been a leading force in communications on gender issues—and more specifically, on the promotion of positive masculinity. Led by its founder, Pierre-Jean Fasan, a committed filmmaker and international communication expert, the agency has produced hundreds, of videos addressing gender dynamics, masculine stereotypes, active fatherhood, and the social shifts needed to foster gender equality.

Through collaborations with NGOs, international institutions, and local media outlets, Pierre-Jean Fasan has developed a unique approach that combines technical excellence, cultural sensitivity, and ethical engagement. The videos produced by Bigwi Film Agency do more than convey a message—they mobilize, transform, and open dialogue, by giving voice to men, women, and the communities involved.

Field-Based, Culturally Anchored Expertise

This expertise has been built through projects conducted in multiple regions around the world, including East and Central Africa, Asia, and post-conflict environments. Whether in rural villages or urban centers, the agency adapts to local realities to create audiovisual content that resonates and inspires.

But Bigwi Film Agency goes far beyond video production: the agency also supports organizations in the design, implementation, and evaluation of projects related to positive masculinity. This includes developing training modules, providing strategic communication support, selecting local and international consultants, and creating participatory formats such as community storytelling workshops, interactive media capsules, and short-form video campaigns.

A Network of Committed Partners and Experts

Pierre-Jean Fasan works with a team of specialized consultants ranging from gender experts and community facilitators to educators, sociologists, graphic designers, and sound engineers. This network allows Bigwi Film Agency to address the diverse and often complex needs of projects—from youth awareness in schools, to training for community leaders, and nationwide campaigns promoting behavior change.

Thanks to its transformative approach, the agency supports initiatives that aim to drive long-term behavioral shifts, by highlighting alternative masculine role models—caring, responsible, and inclusive.

At Bigwi Film Agency, we believe that promoting positive masculinity is not just about deconstructing harmful norms or addressing violence—it’s about creating new narratives, uplifting inspiring male figures, and strengthening the social fabric of communities.