Among the most essential platforms, YouTube stands out as a key tool for public institutions, NGOs, international cooperation projects, and development agencies seeking to reach a broad, diverse, and engaged audience.

At Bigwi Film Agency, we bring our technical, editorial, and strategic expertise to support these actors in designing, launching, and growing impactful YouTube channels, aligned with their missions and tailored to their target audiences.

From Concept to Channel: Tailored Support

Creating a YouTube channel is far more than just uploading videos. It is a genuine editorial and strategic project. That’s why Bigwi offers end-to-end support, structured around the following key steps:

• Needs assessment and strategic consulting: we analyze the institution’s goals, target audiences, communication needs, visual identity, and production capacity.

• Editorial line development: we co-design with our partners a clear, coherent, and sustainable editorial direction—short or long formats, tutorials, interviews, testimonials, documentaries, explainer videos, etc.

• Channel identity design: we create banners, profile images, playlist organization, graphic guidelines, and video/audio branding.

• Training and knowledge transfer: we train in-house teams on channel management, content uploading, metadata optimization (titles, descriptions, keywords, subtitles), and analytics interpretation.

Web-Ready Production with Real Impact

Thanks to its strong experience in storytelling and video production, Bigwi Film Agency delivers content designed to meet YouTube’s codes and standards—clear, educational, and engaging. Whether working with judicial institutions, human rights organizations, cooperation programs, or awareness campaigns, we know how to:

• Simplify complex messages

• Highlight real-world impact and beneficiaries

• Evoke emotion and identification

• Respect all technical standards (format, duration, subtitles, accessibility)

Optimization, Outreach, and Audience Growth

Once the channel is live, we continue to support our partners with performance analysis, content optimization, publishing strategy (frequency, schedule, video formats), and promotion across other platforms: newsletters, WhatsApp, social media, and sponsored campaigns.

Our goal is to empower each institution to manage their channel independently, while equipping them with the tools to build an engaged community, monitor their impact, and make their channel a true extension of their mission.

A Field-Tested and Adaptive Approach

Based in Kigali and operating internationally, Bigwi Film Agency adapts its methods to each context, taking into account local technical realities (internet access, equipment, languages, visual cultures). We have supported institutions in several African countries, especially for channels focused on justice, health, gender equality, and civic engagement.

BECAUSE EVERY INSTITUTION HAS A STORY TO TELL, BIGWI FILM AGENCY TURNS YOUR MESSAGE INTO POWERFUL, VISIBLE, AND LASTING NARRATIVES ON NEW MEDIA.